PETALING JAYA: The government has decided to extend the Visit Malaysia 2026 campaign to 2027 to allow more time for the global tourism market to recover from the ongoing Middle East conflict.
Economy minister Akmal Nasir said the government will continue to aim for the arrival of 47 million foreign visitors and to generate RM329 billion in tourism revenue, as targeted under the initial VM2026 campaign.
He added that this was decided by the National Economic Action Council today as part of several measures to ensure the economic resilience of the tourism sector amid global uncertainties.
Akmal added that Malaysia will start targeting more stable tourism markets such as Southeast Asian and East Asian countries, Australia, and India to maintain the arrival of visitors and inflow of tourism receipts.
“In this current situation, the continuity of all critical industries is part of our strategy to ensure the country’s economic survival,” he said.
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